Only 7.5% rate linear TV to remain important
April 14, 2015
TV Connect, the connected entertainment event, has revealed the results of the Connected100 Survey, which reveals that data-driven video services will help tailor the consumer experience and open the door for programmatic TV advertising. Video services are also expected to enable end users to publish User-Generated Content that will become an integral part of the content offering, enabling consumers to act as content editors.
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