Microsoft is to ditch the Nokia brand less than a year after acquiring the Finnish mobile firm. New Nokia Lumia smartphones will instead by known as Microsoft Lumia, the company said.

Nokia’s non-mobile division, which is not owned by Microsoft, will continue to use the name. The mobile operation was bought by Microsoft in April in a deal worth $7.2 billion.

The renaming will roll out globally in due course, Microsoft has said. The announcement comes despite Microsoft agreeing to a 10-year deal to use the Nokia name on mobile products.

The bulk of recently announced staff cuts, around 12,500, will be from staff taken on after the Nokia acquisition.

Other posts by :

1. EchoStar booms on SpaceX holding
2. Norway wants a satellite constellation
3. Crossroads backs AST SpaceMobile
4. FCC examines SpaceX’s 15,000 sat-constellation plan
5. EchoStar: “Severe uncertainty” led to spectrum sales
6. Netflix gets downgrade on Warner Bros move
7. UK trims Orbex investment
8. Euro-bank sets up €500m space fund
9. Revenue jump forecast for Eutelsat

Categories: Articles, Business, Mobile