The introduction of hit exclusive TV shows by Amazon including Extant, Vikings and Black Sails and exclusive movies such as Alan Partridge: Alpha Papa and Horrible Bosses, along with Amazon Studios original comedies Alpha House and Betas and kids shows Tumble Leaf, Creative Galaxy & Annedriods to its Prime Instant Video has led to a 70 per cent increase in its UK customers streaming since the launch of the service in February, the company has revealed.

Amazon is investing heavily in exclusive content and already tripled

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