Dailymotion, the online video platform, has signed a partnership with Viral Spiral, an agency for creators of viral videos, which also helps producers leverage that content to drive audience and engage customers.

The deal will give Dailymotion users access to thousands of the best videos from Viral Spiral, with new content being added weekly.

CEO and Founder of Viral Spiral, Damian Collier, said: “At Viral Spiral, everything we do is geared towards connecting engaging content with audiences. This partnership with Dailymotion will allow us to do so on a significant scale, through Dailymotion’s global reach.”

Marc Eychenne, Head of International Content at Dailymotion, said: “Some of the most popular video content today is user generated, but the quantity of it makes it hard to pick out the best. Viral Spiral is an expert in identifying the most interesting creative content and supporting users to make the most of it. This deal will allow our users to benefit from their innovative approach and access the newest and best viral videos. And it will help those that created them benefit from increased reach and an easy way of monetising their content”.

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