Expectations remain high for OTT TV service experiences
March 19, 2014
Connected home research by Parks Associates at TV Connect in London finds consumers expect the same TV user experience throughout their home, regardless of whether the service is offered via OTT, managed operator network, satellite, or other delivery mechanisms. Expectations also remain the same regardless of the receiving device, including set-top box or connected CE device.
“While some operators might see OTT delivery or use on a connected CE device as a way to
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