Thinkbox has confirmed that London Live, the first 24 hour entertainment channel devoted to London which launches on March 31st, is joining the organisation as an Associate Member. It joins Thinkbox’s other Associate Members, Virgin Media and RTL Group. Associate membership entails consultation and involvement across Thinkbox activities and with Thinkbox’s working groups.

Lindsey Clay, Thinkbox’s Chief Executive: “We’re delighted to welcome London Live on board as an Associate Member. It’s great that they want to join us and support us in our mission. We’re looking forward to working with them and our shareholders to continue helping advertisers in the UK and beyond make the most of all the new opportunities in commercial TV.”

Thinkbox’s shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV. Thinkbox represents over 90 per cent of the commercial TV market in the UK through its shareholders’ owned and partner channels.

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