Ramping up its content exclusivity as it competes with other online entertainment platforms, streaming subscription service Hulu Plus has acquired subscription video on demand (SVoD) rights for the critically-acclaimed CBS drama Elementary. It has the rights to offer complete past seasons of episodes of  the Sherlock Holmes-themed drama to its subscribers after each season has been broadcast on the CBS Television Network. Hulu Plus is available to TV fans on more than 400 million connected tablets, phones and living room devices for $7.99 per month.

“After the breakthrough success of The Good Wife on Hulu Plus, we’re excited to offer subscribers more past seasons of outstanding current CBS programming, as the exclusive subscription-video-on-demand home for Elementary,” said Mike Hopkins, CEO, Hulu.

Scott Koondel, Chief Corporate Content Licensing Officer for CBS Corporation, said the show had been a strong performer for CBS on-air, online, on VoD and in DVR playback. Its ability to play and succeed on all platforms speaks to the value the series will bring to Hulu Plus and its subscribers,” he added.

Elementary was the most watched new series in broadcast television during the 2012/13 season. Currently in its second season on CBS, Elementary is averaging 12.1 million viewers and is ranked #4 among all prime-time programmes in L7 (viewing seven days after first screening) viewer lift, averaging a +4.15 million viewer increase over its Live Plus Same Day average.

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