The NOW That’s What I Call Music brand is extending its reach with a dedicated TV channel that will launch on October 23rd. Shows will feature songs from the NOW brand’s 30-year catalogue.

The channel is a joint venture between NOW owners Universal Music and Sony Music, and All Around The World TV which already runs music channels including Clubland TV, Planet Pop and Channel AKA.

NOW Music will be on Sky 378 and FreeSat 512.

All Around The World TV’s COO Simon Sadler added: “A NOW Music TV channel is such an obvious and exciting idea and when better to go for it than by launching just ahead of the year’s biggest NOW album, on the back of one of the biggest NOW summer albums ever. It’s also a great opportunity to utilise one of the most recognisable Christmas brands in the UK.”

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