Bauer Media UK has announced its digital radio station Kiss Fresh is to broadcast into almost 20 million homes on the Freeview platform, effective immediately.

Andy Roberts, Group Programme Director at Kiss, said: “This increased distribution for Kiss Fresh is firmly in line with our ambition to grow the Kiss brand across multiple platforms. Kiss Fresh has had a successful launch and can now champion new music and artists to even bigger audiences across the UK. It’s yet another example of Kiss’ successful ‘Hear It, See It, Share It’ strategy to push content across platforms people want and to be ‘always on’ in all the right places.”

Kiss (channel 713) is already available on the Freeview platform, as is Kiss Fresh’s sister digital station Kisstory, which plays non-stop old skool and anthems on channel 714. Kiss Fresh will be available on channel 712, where it will replace Smash Hits Radio.

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