Executive Vice President and Chief Operating Officer Bernie Han has assumed increased leadership responsibilities at US pay TV provider DISH. Han will oversee all direct and indirect sales and distribution, in addition to his current responsibilities managing operations, information technologies, customer service, customer retention and corporate initiatives.

Dave Shull, who has overseen DISH’s programming and content acquisition group, has been promoted to executive vice president and chief commercial officer. In addition to programming, Shull will oversee all product management, marketing and advertising sales.

“We are in a brand and cultural transformation at DISH and these two leaders understand we must deliver the best possible customer experience with a motivated and engaged workforce,” said CEO Joseph P. Clayton. “Dave, who has forged a leadership role for DISH in the programming arena, will be responsible for creating an unsurpassed customer experience. Bernie will be responsible for delivering and maintaining a superior sales and service experience that builds lasting customer relationships for DISH.”

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