BSkyB will unveil its end-December core numbers this coming Thursday (January 31^st) and the consensus is that the pre-Christmas quarter year’s trading will show record numbers. For example, investment banker Morgan Stanley forecasts that revenues will have grown 4.2 per cent to £1.779 billion helped by the September price rise.

Over the course of the broadcaster’s full trading year (which ends on June 30^th) the bank expects the price rise to add 2 per cent to retail subscription revenues. The separate £2 increase in line rental for Sky’s telephone customers will not be felt until this current half-year’s trading.

As for Sky’s key subscriber metrics, the bank expects around 30,000 net new pay-TV additions, around 120,000 HDTV additions and an impressive 140,000 broadband additions. However, the bank warns that churn might be up, from 9.5 per cent this time last year to nearer to 10.5 percent now.

Morgan Stanley says that Sky’s EBITA margin will grow from last year’s 17.9 per cent to 18.2 per cent now.

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