Rovi Corporation has announced a new MainConcept codec SDK for the soon-to-be ratified High Efficiency Video Codec (HEVC). Expected to provide 100 per cent more compression efficiency than its predecessor H.264/AVC, H.265/HEVC will help decrease file size and reduce bandwidth required for streaming or downloading video to tablets, smart phones, STBs and consumer electronics devices. HEVC will also be a key component in the move in the television market from HD to 4K resolution in the years ahead.

Rovi’s new codec SDK will enable developers serving the broadcast, professional content creation, mobile and consumer industries to quickly integrate the HEVC standard, and dramatically increase the ease with which high quality video content is delivered through existing cable pipeline, internet and wireless channels. The ability to save approximately 50 per cent of the bandwidth without sacrificing quality provides a powerful incentive for both service providers and consumers to adopt the new standard.

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