ITV and Samsung Electronics have confirmed the launch of ITV Player on Samsung’s Smart TVs. The agreement sees ITV become the first UK commercial broadcaster to launch an App in Samsung’s Smart TV store; Samsung Apps.

ITV will join an ever-growing collection of services available on Samsung Smart TVs such as, YouTube, Teletext Holidays, Curzon on Demand, Muzu.tv, Facebook and Twitter giving viewers a wide choice of content and entertainment through their television.

The ITV Player App will work with all Samsung 2012 Smart TVs and Smart Blu-ray Players, as well as Samsung 2011 Smart TVs and Blu-ray Players.

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