Tesco has bought the digital music service We7 for £10.8m (€13.3m). The supermarket has taken a 91 per cent stake in London-based digital music service, with the remaining shares to be purchased within weeks.

The purchase of We7 comes as the supermarket moves increasingly into digital entertainment, after its acquisition of the online movie rentals firm blinkbox in April last year.

We7 boasts a catalogue of 11 million music tracks and is available on iPad, iPhone and Android apps and on the web.

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