BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has confirmed that Time Warner Cable has selected BlackArrow to power a system-wide deployment of real-time, dynamic ad insertion within on-demand content.

Leveraging the BlackArrow system with third-party solutions, Time Warner Cable intends to bring timely, relevant on-demand advertisements to an audience that will include some of the nation’s largest media markets, providing the critical cornerstones that are essential to creating a nationwide footprint of dynamic on-demand ads.  In addition, Time Warner Cable will be able to use the BlackArrow technology to increase the availability of commercial inventory for local and regional sales efforts.

Other posts by :

1. Equatys wants 2,800 new satellites
2. FCC eyes freeing up Weird Space Stuff spectrum
3. SES happy with releasing 160MHz of spectrum for 5G
4. Inmarsat “likely to win appeal” over Ligado/AST action
5. FCC seeks fair play over foreign satellite access
6. Bank raises RocketLab target price
7. Paramount throws kitchen sink
8. Ukraine wants its own LEO system
9. SpaceX outlines Starlink cellular delivery plan

Categories: Advertising, Articles, Targetted