News Corp is making a play for the 50 million-strong Hispanic market in the US with plans to launch a free-to-air Spanish-language television network this autumn in partnership with RCN Television Group, the Colombian broadcaster.

Branded ‘MundoFox’, it will go up against Univision, the private equity-owned market leader in Spanish language television in the US, and Telemundo, part of Comcast-controlled NBCUniversal.

News Corp’s Fox International Channels division gave no details about the scale of its planned investment. Talks with local affiliates to secure distribution were under way, it said, as it predicted that the new network would be carried on stations covering three-quarters of all US households.

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