Steve Coogan’s latest Alan Partridge outing, Mid Morning Matters, is reportedly set to get its UK TV premiere on Sky Atlantic. The BSkyB pay-TV channel is in pole position to land the rights to the show, first aired in November last year online in an initiative funded by Foster’s beer.

Mid Morning Matters was streamed online in 12 episodes of between 10 and 15 minutes and is being re-edited into a six-part TV series of half hour instalments.

Sky Atlantic is talking to Coogan and Henry Normal’s production company Baby Cow about a deal for a second series and a Christmas special.

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