In-flight broadband entertainment platform provider Row 44 is to offer a wireless video-on-demand service that enables passengers to access an extensive library of movies and television episodes in-flight, streamed to their smart phones, tablets and laptops. Row 44’s new service is launching with many popular current and classic movies and TV shows – from launch partners Disney, Universal, Twentieth Century FOX and Warner Bros.

Passengers can now use their Wi-Fi enabled devices in-flight to access all genres of video entertainment from major Hollywood studios. In addition to the streaming video service, Row 44’s In-flight broadband entertainment platform also offers in-flight service for live streaming IPTV – enabling passengers to view on their Wi-Fi devices live broadcasts from such networks as CNBC, FOX News Channel and VERSUS (to be rebranded NBC Sports Network on January 2).

“Passengers want flight time to pass quickly – and that means a wide selection of entertainment opportunities,” said Howard Lefkowitz, Row 44’s Chief Commercial Officer, who suggested that adding live streaming IPTV television and an extensive library of on-demand movies and TV created an outstanding experience for passengers and maximum revenue-generating potential for airlines.

Southwest Airlines will debut the service later in 2011.

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Categories: Articles, Broadcast, IPTV, Mobile, OTT, Portable Media