Dish TV, India’s largest direct-to-home operator, is set to launch Conditional Access Module (CAM), that will enable consumers with set-top boxes of other DTH service providers to switch to Dish TV’s feed of television channels.

The product, branded as Dish Freedom, is priced at Rs 990, which includes an annual subscription of 95 channels. The consumer will be required to insert the device into a built-in slot on the set-top box and realign the dish antennae to the DTH service provider’s frequencies, which could entail extra installation cost of Rs 100-150.

The product will initially be available in five locations in the country, before the company expands distribution to other locations.

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