A report by market research group Interpret reveals that although Internet-connected devices in the living room have proliferated to over half of US consumers, they remain under-utilised for TV and movie entertainment.

According to Interpret’s study, only 22 per cent of those who own a gaming console connected to the Internet have used it to stream a movie or TV show, and among owners of set-top boxes such as Apple TV or Roku, that number is even lower (18 per cent).

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Categories: Articles, Connected TV, Consumer Behaviour, Equipment, OTT, Research