Ad network Smartclip is set to display targeted ads across international news channels after signing a pan-European agreement with online news broadcaster Livestation.

The partnership sees Livestation inventory, includingstreams from CNN, BBC and Al Jazeera, integrated across Smartclip’s ad network, including its ad server for web-connected TVs. Livestation, whose channels are mostly free, has official agreements with all of its content partners.

Livestation, which can be viewed on PCs, mobiles, tablets and connected TVs, will be able to serve its content to more relevant advertisers from the newly formed alliance, according to Lippe Oosterhof, CEO of Livestation.

“Live news is one of the most powerful content categories and Livestation has been very successful at attracting a large and premium audience,” Oosterhof said. “Our visitors are interested in following live news throughout the day and appreciate getting multiple points of view on a story.”

Jean Paul Wevers, publishing director at Smartclip UK, said the venture would help provide targeted advertising opportunities for brands and media agencies alike around the news channel’s content.

Last year Smartclip partnered with TV manufacturers Panasonic, Philips and Samsung to launch an ad server dedicated to running standardised video ads on connected TVs called called Universal TV Adserver Interface.

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Categories: Advertising, Articles, Targetted