The path to 3DTV is looking increasingly rocky. US giant telco AT&T has decided to drop ESPN’s 3D sports channel from its line-up. ESPN’s various HD channels stay on offer on AT&T’s U-verse system. AT&T asked viewers for an extra $10 a month for the 3D feed.

Somewhat confusingly, AT&T says it remains committed to 3DTV despite the move. “We continue to add new channels and content that our customers want,” AT&T said in a statement. “The price tag for ESPN 3D was too high, especially considering the low demand we’ve seen from customers. We’ve decided not to renew our agreement for ESPN 3D. For our customers who subscribe to the U-verse 3D Technology package, it will be automatically removed from their bills and any charges after the channel has been removed will be credited.”

Meanwhile, AT&T says it will keep 3D programming available on its VOD library, and says it will continue to review and explore 3D as distribution of 3D-capable sets grow in viewers’ homes.

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