ITV has appointed Richard Williams to the newly created position of controller of multi-platform commissioning and digital content. He’ll be responsible for implementing a collaborative approach to commissioning ITV digital content across platforms as part of the broadcaster’s stated transformation strategy.

The company recently appointed BBC digtal strategist James Micklethwait to the newly created role of director of product strategy and customer engagement.

Williams will report to Robin Pembrooke, MD of ITV online and on demand, and Peter Fincham, ITV director of television. He joins ITV from the BBC where he’s head of multi-platform production and production modernisation for BBC Vision.

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