Sales and rentals of DVDs and Blu-ray discs fell by 7 per cent to $10.9 billion in the first nine months of this year compared with last year, according to the industry body The Digital Entertainment Group; and the British Video Association says DVD sales fell 5.6 per cent last year. The fall was most severe in new-release titles, which account for 25 per cent of the market, with sales crashing 15 per cent in 2009.

The recession has also driven consumer spending towards cheaper rentals, depriving studios of box-set profits.

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