UK IPTV innovator IP Vision has signed a deal with Betfair TV to bring a live betting application to its FetchTV platform. The application will launch in time for the start of the English Premier League in August 2010.

When launched FetchTV customers will be able to use the Betfair TV application on screen to bet on sporting events as they watch them live on TV through a broadband connection and a user interface. The deal signifies the first time that interactive betting will be made available via a Freeview set top box.

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