The BBC has appointed former Viacom executive Herb Scannell to run its US commercial business, BBC Worldwide America.

Scannell, a former president of Viacom-owned Nickelodeon Networks and vice-chairman of MTV Networks, will take up his new job as president of BBC Worldwide America immediately. He will sit on the executive board of the corporation’s commercial arm, BBC Worldwide.

Scannell will be responsible for flagship cable channel BBC America, BBC America HD, BBC Worldwide’s US production operation, BBC.com, US sales and distribution of programming and formats, and DVD and other merchandising.

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