Virgin Media unveiled its first High Definition (HD) TV advertising campaign. The new ads showcase Virgin Media's growing HD line up, including BBC HD, ITV1 HD, ESPN HD, LIVING HD and, soon to launch, Film4 HD. Virgin Media currently offers 12 HD TV channels across sport, entertainment, film, nature and documentaries, all available at no extra monthly fee, alongside hundreds of hours of on demand HD content. The new ad will air from May 1st.

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