Walmart is to acquire VUDU, provider of digital technologies and services that enable the delivery of entertainment content directly to broadband HD TVs and Blu-ray players.

VUDU is built into a growing number of broadband-ready TVs and Blu-ray players, that delivers instant access to thousands of movies and TV shows directly through the television. Customers with broadband Internet access and an Internet-ready TV or Blu-ray player can rent or purchase movies without needing a connected computer or cable/satellite service.

Terms were not disclosed, but it is believed over $100 million was paid (Vudu had raised $60 million investment). Other companies including Best Buy, Amazon.com, Comcast and EchoStar, had also expressed interest in acquiring Vudu.

The acquisition adds a forceful player to what is already a crowded field of companies aiming to deliver streamed entertainment to the living room.

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