ITV has paid £18 million (E19.7m) cash for Disney's 25 per cent stake in GMTV. The acquisition forms part of ITV's strategy to focus on its core activities and will allow closer integration between ITV and the breakfast service.

John Cresswell, Chief Operating Officer at ITV, said: “GMTV is the gateway to the ITV day and a perfect fit with ITV's existing daytime programming. It represents an exciting opportunity to create a highly complementary daytime schedule offering great programming from 6am to 6pm.”

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