Targeted ad firm Phorm has lost its UK managing director Nick Barnett.

With none of Phorm's initially-announced three interested UK ISPs having gone ahead with rollout it seems the company has chosen to focus on international opportunities. South Korea's KT has begun a trial. European potential customers have been put off by privacy concerns and the resulting hostile attitude of the European Commission.

Barnett joined after Phorm's major reorganisation in December 2008.

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