The Cable & Satellite Broadcasting Association of Asia (CASBAA) has published new data for subscription TV penetration across the Asia Pacific, noting that the region now has 326 million pay-TV, up 26 million homes in 2009.

According to CASBAA estimates, backed by global data, subscription television in Asia Pacific now reaches more homes than the rest of the world combined. Digital pay-TV subscription households now account for over 115 million homes.

China and India have spearheaded much of the growth, accounting for 90 per cent of all Asian pay-TV subscribers in 2009. India now has 19 million digital pay-TV households, while China represents 69 million digital video connections. Overall Asian digital penetration stands at 35 per cent across 14 markets.

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