ITV might handover first run rights
June 1, 2009
To cut costs ITV is considering a radical plan that could see it share hit dinosaur drama Primeval with a rival broadcaster to spread the cost of the effects-heavy series.The Guardian reports that the production company behind Primeval, Impossible Pictures, has presented ITV with a proposal that could see the fourth series premiere on a digital channel before airing on ITV1 later.
It is understood that the Sci Fi channel is lined up as a potential home for the show.
Giving the first-run rights to a rival digital channel would cut the amount of money ITV has to pay for the show.
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