From Colin Mann in Las Vegas

Content security technologist Verimatrix has revealed that personalised television platform ZillionTV has deployed the Verimatrix Video Content Authority System for IPTV to secure its on-demand library of programmes delivered over an IP connection and streamed directly to the television.

The ZillionTV service, launched in March 2009, is expected to offer 15,000 titles from Hollywood studios and TV networks available through the ZillionTV Device, motion-sensing ZillionTV Remote control and a high-speed Internet connection. In addition, viewers have the option of watching targeted and addressable ad-supported content for free, rent content for a nominal fee, or 'buy to own', depending upon what options are offered by each content owner tied to each specific programme.

"Content security is an essential, foundational element of the ZillionTV Service, as our content partners must be assured that their assets are well protected" said Mike Catalano, chief technology officer, ZillionTV Corporation.

VCAS for IPTV was configured to work in conjunction with the ZillionTV Service's state-of-the-art IPTV middleware that includes specific methods of entitlement for a secure viewing experience. VCAS for IPTV is a software-based security system for broadband entertainment networks that can be transparently updated as required to combat evolving piracy concerns.

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