Netflix, the world’s largest online movie rental service, has surpassed 10 million subscribers, a milestone that reflects the widespread and growing appeal of the company’s service. Netflix members can get unlimited DVDs delivered to their homes and can instantly watch movies and TV episodes streamed over the Internet to their TVs and computers.

In crossing the 10 million subscriber threshold, Netflix has added more than 600,000 net subscribers since January 1st this year. The company attributed the recent surge in subscribers to growing consumer recognition of the Netflix and increasingly more ways to instantly watch their growing library of films and TV shows. Netflix ready devices now include the Roku digital video player, Blu-ray disc players, Xbox 360 game consoles and newer models of TiVo DVRs.

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