NBC Universal said its television shows are driving a large portion of mobile video usage for its mobile phone programming. The US media company reported that NBC.com generated more than 60 per cent of traffic to NBCU programming on mobile phones.

NBC also said that its share of usage on mobile phones jumped to 11 per cent of all mobile video views at the end of 2008, more than double the year-ago figure. That puts NBCU second in mobile video usage to Viacom, NBCU said.

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