Channel 4 is to slash its mobile offerings, moving to automatic porting and away from bespoke mobile publishing. Channel 4 has been a prime move in mobile content in the UK since launching a separate mobile division back in 2005 with the intent of developing mobile as a separate content medium. "As a consequence of the current difficult economic conditions, we believe the best opportunity for the continued strong growth of the portal involves concentrating resources on providing free content, such as preview video clips of top shows…We will therefore shift emphasis away from bespoke mobile publishing and towards automated content delivery," a Channel 4 told NMA.

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