UK cable operator Virgin Media has secured a deal with ITV to show some of the broadcaster’s programming through its on-demand service.

ITV will make 40 hours of its programming from channels ITV 1, 2, 3 and 4 available each week. Programmes will be available for seven days after they are broadcast. Some 500 hours of older comedies, documentaries and dramas also will be available through Virgin’s programme library.

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