Findings released by UK comms regulator Ofcom indicate that 88.2 per cent of households have digital TV on their main sets, up from 84.8 per cent on the year.

Other key findings in Ofcom's Q3 digital television update reveal that the total number of households with digital terrestrial television (DTT) reached 17.2 million, up from 16.7 million during the quarter.

Among digital pay-TV services, BSkyB grew its customer base by 87,000 to almost 9.1million subscribers during the quarter, with the number of BSkyB customers subscribing to its High Definition (HD) services standing at 591,000 (6.5 per cent of subscribers) up from 498,000 during the quarter.

Cable operator Virgin Media increased its number of subscribers by 37,700 to approaching 3.6 million households; almost half (49 per cent) of its customers were using its video on demand (VoD) service There were 45 million VoD views over the period, up by 17 per cent on the quarter.

There are 617,000 households with free satellite services, down from 840,000 on the previous quarter. Of these, around 100,000 were taking the BBC/ITV free satellite service of which 73,000 units (68% of sales so far) were HD enabled

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