Zodiac Interactive has released ETV/EBIF (Enhanced TV Binary Interchange Format) player for PowerTV and tru2way. With EBIF emerging as a standard for interactive TV and advanced advertising, this player will help advance the deployment of standards-based interactive television experiences. Zodiac Interactive and Ensequence have been working together to ensure that Ensequence’s Create authoring software fully supports the EBIF player for PowerTV, and that the Player is fully compliant with the CableLabs ETV/EBIF IO4 standard.

Canoe Ventures, the joint venture among six cable operators to develop advanced advertising services and technologies, has adopted EBIF as the initial platform for the rollout of addressable and interactive TV advertising. EBIF players are required to reach more than 40 million existing digital cable TV subscribers.

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