From Colin Mann in Amsterdam Telcos adopting a hybrid solution to video service delivery need to go further than just integrating digital terrestrial or DTH services Telcos adopting a hybrid solution to video service delivery need to go further than just integrating digital terrestrial or DTH services into their platform, according to Andrew Burke, CEO of Amino Communications.
The increased availability of video content ‘;Over The Top’ freely available over the telco network, using an advertising and sponsorship business model, should be incorporated into what Burke called ‘;Hybrid Cubed’ technology, which would lead to a more personalised service.
"You’re not seeing true interactive personalisation with current hybrid offerings," said Burke. "As the battle hots up, the experience has to be better, and that means personalisation." He predicted that IBC 2009 would see "true interactivity, true personalisation," on such platforms.

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