Comcast has launched its Fancast Store, an electronic storefront that offers more than 3,000 digital downloads of TV shows and movies for rent or Comcast has launched its Fancast Store, an electronic storefront that offers more than 3,000 digital downloads of TV shows and movies for rent or purchase. The move puts Comcast's Fancast digital entertainment portal into direct competition with the likes of Apple's iTunes and Amazon.com.

The strategy is to supplement the thousands of Fancast's free-to-watch, ad-supported episodes and movies with paid downloads. Comcast executives have said their goal for Fancast is to build it into a destination where consumers can find any TV and entertainment content they're looking for, regardless of release window.

The Fancast Store offers more than 1,600 movies variously available to rent, download to own or both and 1,500 TV episodes available for purchase. Pricing starts at $3.99 for 24-hour movie rentals; $9.99 for digital movie purchases and $1.99 for TV shows.

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