The combination of both systems gives advertisers the opportunity to leverage the advertising ecosystem by addressing VOD users and customers with targeted real-time advertisements. Operators are thus enabled to generate new and additional revenue streams from their existing Video on Demand offerings – while digital subscribers enjoy a pure VOD entertainment experience, combined with contextually relevant commercial messages in front of VOD sessions.

Other posts by :

1. Safran Space links laser direct to satellite
2. SpaceX fearful of AST SpaceMobile’s potential?
3. Equatys wants 2,800 new satellites
4. FCC eyes freeing up Weird Space Stuff spectrum
5. SES happy with releasing 160MHz of spectrum for 5G
6. Inmarsat “likely to win appeal” over Ligado/AST action
7. FCC seeks fair play over foreign satellite access
8. Bank raises RocketLab target price
9. Paramount throws kitchen sink

Categories: Articles, M&A, VOD