Ashley Mackenzie says the company will aggregate videos and the rights to commercially exploit them, then syndicate them to what he says is a growing appetite for web video amongst small- and medium-sized destinations, like magazine websites. The focus is on short-form clips and MyVideoRights will handle all the video encoding chores on behalf of content owners. The business will operate both as a central repository of its own and a syndication service that pipes material to other publishers and platforms.

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