CCTV.com has been recognised by the International Olympic Committee (IOC) as the only official internet/mobile broadcaster of the 2008 Summer Olympic Games, and therefore owns exclusive rights to the broadcast of all audio and video content via online and mobile distribution channels across Mainland China and Macau. CCTV has committed to protect the intellectual property of the IOC against piracy. They are following the China Broadcasting Copyright Protection standard.

Wang Wenbin, CEO, CCTV.com, said that the copyright of the Olympic Games was important to the broadcaster as it affected the economic interest to the International Olympic Committee, the authorised broadcasting operators and the branding of the Olympic Games.

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