BBC content deal with Babel
July 11, 2008
BBC Worldwide has signed a global content deal with Internet TV platform Babelgum. The BBC will provide a variety of short form content from programmes such as Top Gear, Tribe and a number of David Attenborough documentaries to the platform.
The advertising-supported content will be available via three new branded channels: BBC LoveEarth, BBC Knowledge and BBC Entertainment.
It’s the latest content deal from the BBC’s commercial arm, which already has a number of similar deals in place with channels such as YouTube and MySpace.
The Internet TV platform aims to persuade 20-30 million people to download the platform to a PC or Mac by the end of the year. Valerio Zingarelli, CEO of Babelgum, said, “The BBC brand is known around the world and by bringing these brands to the Babelgum platform we further emphasise our position as a leading player in the internet TV space and a point of reference for Nature and Science’s passionate audiences.”
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