OpenTV, provider of solutions for the delivery of advanced television and advanced advertising services, announced that NBC Universal has selected the OpenTV Participate solution to power, centralise and manage cross-platform interactive television applications, including Web, mobile and set-top box, for NBC Universal's broadcast and cable networks.

The programs that will feature the interactive services have not yet been announced. This enterprise-wide deal comes one year after NBC.com used the OpenTV Participate solution to successfully power live, Web (PC) based interactive services for the hit primetime series Heroes.

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