Internet giant Google has been rated the number one brand in the UK, according to a survey. The firm came top of the UK’s top 500 brands, in an annual survey conducted by research firm Superbrands and based on the views of 1,500 professionals. Google, which replaced the BBC in the top spot, is the only firm in the top 50 to have been established after 1990. Microsoft ranked second, followed by BP and the BBC. The list aims to establish which brands have the best reputation.

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