PhonepayPlus (previously known as ICSTIS) has announced that service providers looking to provide premium rate services (PRS) to broadcasters must first seek its permission. Taken alongside tough new rules for broadcasters from Ofcom, it is expected the new regulatory regime will protect viewers from any possible harm when participating in broadcast PRS. Ofcom has made the broadcaster ultimately responsible for the service provided and they will have to obtain third party verification of services and competitions. The phone regulator has also said it will be carrying out unannounced spot checks on broadcasters.

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