DTT eats into traditional TV
February 5, 2008
From David del Valle in Madrid
Digital terrestrial TV in Spain reached its audience peak in January, with an average share of 10.5 per cent, with Madrid, Valencia, Canaries and Catalonia as the Regions with the highest DTT penetration. Its rapid rise of audience, along with the growth in audience of thematic TV channels (11.2 per cent in January)is having a detrimental impact on traditional TV channels which are increasingly losing audience share.
Combined, the three largest nationwide channels – Tele 5, Antena 3 and TVE 1 – achieved a rating of 52.9 per cent, the lowest combined rating in the Spanish TV history. Mediaset-controlled TV channel Tele 5 took the lead ,with only 19 per cent share, followed by TVE1, with 17 per cent, Antena 3, with 16.9 per cent and FORTA (Regional TV channels) with 15.3 per cent. Amongst the traditional channels Sogecable-owned Cuatro boasts the highest growth in terms of audience, pulling in 8.3 per cent.
Other posts by :
- IRIS2 free for government usage?
- Bank: AST SpaceMobile will orbit 356 satellites by 2030
- SpaceX launches 600th rocket
- Starlink: 10m customers and counting
- SES predicts end of ‘big’ Geo satellites
- Amazon Leo gets approval for 4,504 extra satellites
- SpaceX gets a portion of India
- TerreStar wants to build LEO network
- Musk: “No Starlink phone”