The Nielsen Company has confirmed the commercial launch of Nielsen On Demand Reporting & Analytics, (NORA), a measurement service that aggregates and anonymously reports on video-on-demand (VOD) usage based on real time transactions collected at the set-top box level.

At launch, Comcast will be providing VOD data for the NORA service, covering January 1, 2007 to the present. Comcast will also begin using the NORA service immediately to analyse trends in VOD usage based on a number of factors, including programmer, programme distributor, programme category and the overall revenue.

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